Myth 2: A voice-over is a quick job with no preparation
The reality: Many people think a voice actor just walks into the studio, rattles off the text once, and leaves. Professional work actually requires thorough preparation and a structured approach. Here is how a high-quality recording really happens:
- The briefing: the voice actor receives clear instructions on the target audience and the desired tone.
- Pronunciation check: difficult brand names or specific technical terms are reviewed phonetically beforehand.
- Post-production: breaths and background noise are removed from the recording for a flawless result.
Our database contains 92 carefully selected, professional voices who know this process inside out. As our client Els mentioned in her review, this makes the recordings not only pleasant to listen to, but also perfectly tailored to the specific needs of the project.
Myth 3: The price of a voice actor is always a random guess
The reality: There is a lot of confusion about rates, but the structure is actually very logical. For a commercial voice-over, you are not just paying for studio time. The price consists of a fixed basic fee for the recording itself, plus a buy-out. This buy-out covers the usage rights for the voice, depending on the medium (such as radio, TV, or online) and the campaign's duration. For non-commercial projects, like an internal e-learning course or a simple corporate video, we usually use a rate per word or per project. This way, you know exactly what to expect upfront through a tailored quote.
Myth 4: Every French or Flemish voice sounds the same everywhere in Belgium
The reality: Belgium is a complex linguistic region, and we hear this immediately in the studio. A French-speaking Belgian voice (French BE) sounds very different from a voice from Paris. The same goes for Flemish versus Dutch from the Netherlands. If you want to make a credible impression in Brussels or Wallonia, choose a local voice-over casting that understands the subtle nuances of the regional language. The wrong accent pulls the listener straight out of the story.
Myth 5: Remote direction results in lower quality
The reality: Some clients worry they will lose control if they are not physically sitting next to the voice actor in the studio. Nothing could be further from the truth. Thanks to modern connections, we direct voices all over the world live.
Director's tip: Never instruct a voice actor to simply sound more enthusiastic. This often leads to an unnatural, shouty tone. Instead, ask them to read the text as if they are explaining it to a close friend at the kitchen table. That small mental shift instantly adds a warm, believable smile to the voice without it feeling forced.
